Benjamin Howlers FC
2025 | Graphic Design, Branding
This project is the creation of a fictional professional soccer club developed through a complete sports identity system. Inspired by the Tribe of Benjamin from the Bible, historically associated with the wolf, the brand is built around themes of strength, aggression, loyalty, and unity, translating biblical symbolism into a bold contemporary identity for the modern game.
The project included the development of a full logo suite consisting of the Club Crest, Howler Mark, Secondary “B” Mark, Threefold Cord Emblem, and Club Wordmark, supported by Brand Typography, a Uniform Numeral System, and a Primary Color Palette. The identity was further applied through custom home, away, alternate, and goalkeeper uniforms, creating a cohesive visual toolkit built for consistency across all team assets. To extend the system into promotional media, the project also features a series of three campaign posters that showcase the identity of the club.









