This project is a comprehensive rebrand of Messiah University Athletics, focused on building a cohesive and timeless visual system across all sports. Rather than centering the identity on a single mascot mark, I developed a flexible system led by a refined “MU” monogram, supported by a modernized falcon and a structured typographic approach.

The goal was to elevate the overall standard of athletics design while maintaining familiarity, creating an identity that feels unified, scalable, and strong across uniforms, recruiting, social media, and environmental applications. As both a student-athlete and a designer, I bring to this project my experience in athletics and my commitment to crafting a brand that athletes and fans are proud to represent.